About course
Program Overview
This program includes intensive training and an examination to obtain the Certified Business Professional (CBP) in Sales certification from the International Business Training Association (IBTA). The program fees are fully reimbursable through the Human Resources Development Fund (HRDF) “Hadaf.”
The program equips participants with essential knowledge and skills required to perform professional and effective sales practices. It establishes strong foundations for high-quality sales consultants by introducing them to best practices, methodologies, and concepts in sales. Participants develop their capabilities through a variety of theoretical and practical exercises, real-life examples, and realistic sales scenarios.
Why the Certified Business Professional in Sales Certification?
The role of a Sales Consultant requires a wide range of skills and tools provided by the CBP Sales course. The program instills the foundations and principles of professional selling and introduces the latest and most successful sales strategies.
Through hands-on training and realistic sales scenarios, participants gain and master negotiation skills and other essential competencies required for every successful sales consultant capable of closing deals professionally and effectively—earning the respect and appreciation of colleagues, managers, and clients.
CBP Sales Program Outcomes
By the end of the program, participants will be able to:
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Understand the elements and stages of the sales process
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Identify different sales approaches and techniques
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Develop a strategy for successful first-time contact
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Assess customer needs effectively
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Deliver professional and persuasive sales presentations
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Handle various objections and sales barriers
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Close deals in a professional, structured, and convincing manner
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Explain effective closing and follow-up strategies
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Overcome common sales process challenges
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Design practical post-sale customer follow-up mechanisms
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Master presentation and persuasion skills
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Demonstrate the behavior and mindset of a successful salesperson
Training Program Content
Unit 1: Introduction to the Sales Process
Unit 2: Prospecting Skills
Unit 3: Strategies for Successful First Contact
Unit 4: Effective Needs Assessment Strategies
Unit 5: Sales Presentation Skills
Unit 6: Handling Objections
Unit 7: Effective Sales Closing Strategies
Unit 8: Closing and Follow-Up Strategies
Target Audience
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Sales and front-desk employees, and individuals seeking to transition into a sales career
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Sales managers, supervisors, specialists, and marketing executives
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Anyone passionate about sales, regardless of academic background
What Happens After the Training?
Participants become eligible to sit for the certification exam and obtain the Certified Business Professional in Sales credential.
Upon registering for the exam, participants receive access to a mock exam code through the IBTA-Arabia website, allowing unlimited attempts for one full week prior to the scheduled official exam date.
Fee Reimbursement through HRDF “Hadaf”
The training and examination fees are fully reimbursable by the Human Resources Development Fund (HRDF) “Hadaf,” provided that the participant passes the exam and obtains the professional certification.
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